New personalised support at HEINEKEN

Ellen Jansma is Global Mobility Manager for HEINEKEN. She thought up a new way to support expat partners that focuses much more on their actual needs than before. Global Connection plays an important role in bringing this new support programme about, as she explained in an interview to appear in the September issue of Global Connection Magazine.

Better match

“What these and other figures revealed to us was that we had to create a better match between the real needs of our expat partners and the support we were offering.”

Cost-neutral

“Of course I was aware that, in the current economic climate, we wouldn’t be able to approach the Board and tell them that expatriation costs were suddenly going to go up. That’s why we decided that our new policy would have to be cost-neutral.”

Modular approach

“So the programme is based on a modular approach. You only choose what you want and what you need. It’s how we help partners spend their budgets effectively.”

First point of contact

“Global Connection is now the first point of contact for our partners; their experts help them choose from the options available and they make sure that partners are pointed towards the right parties.”

Really positive

“I can only say that the reaction has been really positive, starting with the expats and their partners, and all the way up to the Board.”

Stay up to date

Sign up for our newsletter and always stay up-to-date on the latest articles.

Sign up for the newsletter