Ellen Jansma, Global Mobility Manager for HEINEKEN, and Jacqueline van Haaften, Managing Director of Global Connection, gave a presentation about the importance of effective partner support in emerging markets during The RES Forum Symposium in London in September 2012.
Focus on effective and targeted partner support
They highlighted the social, intercultural and labour market challenges which result in a ‘one-size-fits-all approach’ not working. Focusing on effective and targeted partner support (a subject which was included in a recent joint survey conducted by The RES Forum and Global Connection) is crucial. The conclusion was this: ‘Emerging markets? Don’t even think of entering them without an effective partner support programme’. The presentation was well received by the attendees: HR and Global Mobility managers of 29 assigning organisations.
